Ride Day Details



You need to check-in with us, either Friday evening, or Saturday morning before you ride:

Friday, July 19 | 4:00 p.m. - 8:00 p.m.
Our Brewing Company, 76 E. 8th St., Holland

Parking can be tight, but there is a free parking structure just a block north on 7th St., between College and Columbia. We'll be on the back patio, and we'd love you to stay and have a beer with us (show your bracelet for $1 off, thanks, OBC!). Please note, we are NOT hosting a packet pick-up at Herman Miller on Friday.

Saturday, July 20 | starting at 6:30 a.m.
Herman Miller Greenhouse, 10201 Adams St., Holland

Parking will be managed by volunteers, trained to fill the lots most efficiently. Please be cool and follow their instructions. If you have a valid handicapped parking permit, please let them know when you pull in.Or, you can just pick it up on Saturday morning at the start.

YES, you can pick up bracelet(s) for others!

(We’re going green, and doing e-packets for our sponsors and partners. But, your bracelet will be required for food and support on the course throughout the day. No exceptions.)


We encourage you to make good decisions on Saturday to ensure you finish the ride safe, sound, and smiling*.

A few tips:

  • Start early. The course officially opens at 7:00am EDT.

  • Consider changing your plans to a shorter route. All routes see beautiful stuff and are a great time. Your registration fees are a donation to several different charities--and no matter how many miles you ride, they will get the support from your registration and participation.

  • Drink more water than you think you need to. Refill your bottles each time you stop. Consider one bottle with water and the other with Gatorade.

  • Drink before you're thirsty. It's really hard to 'catch up' on hydration once you're behind.

  • Get enough electrolytes and salt in the food you eat.

  • Rest in the shade when you stop for food/drink.

  • Consider investing in a cooling towel, or maybe even a Camelbak to fill with ice.

  • Wear sunscreen and re-apply it throughout the day.

  • Listen to your body. If you start to get a little headache or feel some cramps or feel a bit dizzy, take a break to eat and drink.

  • When you get back to Herman Miller, grab a cool shower. Have a chat with our medical staff onsite if you're not feeling right.

More tips? Add them in the comments on our FB post. Questions about hydration or heat management? Hit us up!

*Safe, sound, and smiling is a term attributed to a JDRF cycling coach from South Carolina, who always used that term the night before rides in Death Valley, CA. We think it's pretty great, and will do everything we can to support you in coming back SS+S as well.


The ride starts at the Herman Miller Greenhouse, 10201 Adams Street, Holland, MI. Cars will only be permitted to enter from 16th St./Adams (just off I-196), and NOT from 104th St. Parking assistants will be on hand--please be nice, and follow their instructions to ensure a smooth morning.


  • Bike

  • Helmet

  • Water bottles (we are not providing individual disposable bottle any longer)

  • Your orange-and-white rider bracelet (if you picked it up on Friday)

  • A towel (for the showers afterward)

  • Change of clothes

  • Zip-lock bag for your cell phone

  • High-fives, smiles and fist-bumps for our volunteers


Course Map (.pdf)
Ride With GPS
100 Miles
67 Miles
36 Miles
18 Miles
Saugatuck/Douglas Detail
(36, 67, 100 only)

The course officially opens at 7:00 a.m. EDT Saturday morning. If you elect to leave prior to that, you acknowledge that the course is unsupported by SAG at that time, and you may reach the checkpoints earlier than food and beverage are ready.

There are 100, 67, 36 and 18 mile routes. Pick up color-coded maps or tip sheets when you check in, or check them out above. The routes are marked by yellow “HH” signs, with corresponding color flags on the top of each.

  • 100 mile = yellow

  • 67 mile = blue

  • 36 mile = orange

  • 18 mile = white

We strongly recommend that faster, more serious cyclists start as close to 7:00 a.m. as possible.

We also ask that all riders planning to do the 100 mile route start no later than 8:00 a.m. The course closes at 5:00 p.m., and all rest stops will close at the times posted on the maps.

Leaving the Start Line: As you’re rolling out onto 104th, the first turn onto a major road is 16th/Adams, and then a quick left onto 104th again. The police officers helping control traffic request that you use the regular car lanes, including the left turn lane to go south onto 104th. Please obey traffic laws, stay off the sidewalk and make it safer for everyone. Thanks!

*** Please remember, the Holland 100 takes place on an open course on public streets exposed to traffic. Streets may be Michigan-y (cracks, potholes, chipseal, etc.). You are required to wear a helmet, and to follow the law at all times (obey all traffic signals, ride only 2-abreast). Seriously, we get complaints about this every year, from riders, drivers, neighbors, and more. Be smart, courteous, and follow the law. Please. And thanks.


Tech support will be available at all rest stops, as well as on the road (thanks to our local bike shops and MEMBA!).

Emergencies, please dial 911.

Non-emergency questions or requests for tech support, please wave down a SAG vehicle or call 616-264-2919 and we'll do our best to dispatch someone ASAP.


At the start, you can fill your water bottles, grab some fruit, and a granola bar.

At the Bentheim Church, Fenn Valley Vineyards, and Saugatuck High School rest stops, you can expect PB&J, cookies, fruit, granola, turkey & cheese roll ups, water, and Gatorade. Thanks to TRiO Upward Bound – Hope College and SpartanNash!

At East Saugatuck Church, you’ll enjoy our traditional pancake breakfast (thanks South Side Transportation Society!) and hot or iced coffee (thanks, Simpatico!).

Back at the finish, SpartanNash and Palazzolo's Gelato have provided snacks, cold treats, and water. Please note, we are working toward a zero-waste experience at Herman Miller, so we are no longer providing individual water bottles, and the foods with packaging are minimal. Thanks for helping us work with our sponsor and host to make this work. 


Showers will be available until 4:00 p.m. at Herman Miller.

None of this is possible without our sponsors and our charity beneficiary partners. Instead of stuffing packets with stuff people often throw away anyhow, check out our e-packet of cool stuff from our partners. 

If we've missed anything, please don't hesitate to contact us at ride@holland100.com. We'll see you this weekend!