The Holland 100 is one of the most well-known and longest-running cycling tours in the Midwest. The event is based in the lakeshore city of Holland, Michigan. The Holland 100 is organized by Events For Good, Inc., a non-profit organization dedicated to raising money for charities. All proceeds are donated to partner charities. Sponsors who support the event are assured that every penny of their investment goes to these great charity organizations.
Each year, the Holland 100 donates more than $35,000 to charity, thanks to the support of our sponsors.